Amazon's Bezos Pushes Major Redesign of Prime Video With AI Focus, Targets 200M Users

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According to BlockBeats, on July 23, Amazon founder Jeff Bezos urged Prime Video leadership to undertake a comprehensive overhaul of the streaming service, positioning artificial intelligence at its core. The internal project, codenamed "Lighthouse," aims to showcase Amazon's AI capabilities to over 200 million Prime Video users and is viewed as a key initiative to strengthen the company's position in AI development.
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