Hyundai Motor Group announced its Physical AI vision on May 24 (local time) at the San Francisco AI Summit, with Chairman Chung Euisun leading the initiative to establish the city as the group's innovation hub. The strategy aims to achieve city-level integrated intelligence by connecting individual devices such as automobiles and robots through AI across entire processes. The announcement comes as the group strengthens collaboration with advanced technology companies and talent concentrated in San Francisco, with plans to partner with global tech giants including NVIDIA, Waymo, and Google DeepMind.
Hyundai Motor Group Establishes AVP Silicon Valley with Former NASA and NVIDIA Expert
Hyundai Motor Group recently established an organization under the Advanced Vehicle Platform (AVP) headquarters in Silicon Valley to strengthen future mobility research and development capabilities. The newly created AVP Silicon Valley is led by Executive Director Jeremy Ma, who was recently recruited by the group. Jeremy Ma is a specialist who has built his career in autonomous driving, robotics, vision, and system integration at NASA, Apple, Toyota Research Institute (TRI), and NVIDIA.
The organizational establishment and Jeremy Ma's recruitment stem from Chairman Chung's vision to lead the Physical AI era by integrating technologies such as autonomous driving, robotics, and AI. Hyundai Motor Group plans to actively utilize Silicon Valley's infrastructure, where world-class technology companies and talent are concentrated, by building a key local base.
![Hyundai Motor Group Chairman Chung Euisun meeting with NVIDIA CEO Jensen Huang]()
Hyundai Motor Group Chairman Chung Euisun meeting with NVIDIA CEO Jensen Huang [Source: Hyundai Motor Group]
Group Plans September Tech Talent Forum and Exploratorium Partnership
Hyundai Motor Group will host the 'HMG Tech Talent Forum' in Silicon Valley in September, inviting outstanding talent in AI, software, and robotics fields to share the group's vision. The group also established a strategic partnership with Exploratorium, a world-renowned hands-on science museum, to expand creative thinking and exploratory culture.
Through this partnership, Hyundai Motor Group plans to create a hands-on science center at the Hyundai Motor Group Global Business Complex (GBC) by 2032. The group stated it will continue to leap forward as a company leading the Physical AI era based on cooperation with the global innovation ecosystem.
![President Lee Jae-myung and Hyundai Motor Group Chairman Chung Euisun shaking hands]()
President Lee Jae-myung and Hyundai Motor Group Chairman Chung Euisun shaking hands [Source: Yonhap News file photo]
Hyundai Announces Robot Reference Platform and Saemangeum AI Valley Investment
According to Hyundai Motor Group on May 26, Chairman Chung presented the Physical AI vision and strategy at the San Francisco AI Summit on May 24 (local time). The core of the strategy is to connect individual devices such as automobiles and robots through AI across entire processes and expand to city-level integrated intelligence.
The group announced plans to combine its existing capabilities and collaborate with global big tech companies including NVIDIA, Waymo, and Google DeepMind. The announcement included building a 'robot reference platform' that combines NVIDIA's Physical AI technology and investing in Saemangeum AI Valley to expand the domestic industrial and technological ecosystem.
FAQ
What did Hyundai Motor Group announce at the San Francisco AI Summit on May 24?
Hyundai Motor Group announced its Physical AI vision at the San Francisco AI Summit on May 24 (local time), with Chairman Chung Euisun presenting a strategy to achieve city-level integrated intelligence by connecting automobiles, robots, and entire processes through AI. The announcement included plans to collaborate with NVIDIA, Waymo, and Google DeepMind, build a robot reference platform combining NVIDIA's Physical AI technology, and invest in Saemangeum AI Valley.
Who will lead Hyundai's newly established AVP Silicon Valley organization?
The newly established AVP Silicon Valley organization is led by Executive Director Jeremy Ma, who was recently recruited by Hyundai Motor Group. Jeremy Ma is a specialist with experience in autonomous driving, robotics, vision, and system integration at NASA, Apple, Toyota Research Institute (TRI), and NVIDIA.
When will Hyundai Motor Group host the Tech Talent Forum in Silicon Valley?
Hyundai Motor Group will host the 'HMG Tech Talent Forum' in September in Silicon Valley, inviting outstanding talent in AI, software, and robotics fields to share the group's vision and strengthen talent recruitment efforts.
