Nvidia Raises GPU Package Prices Amid GDDR7 Shortage, 3GB Chips Hit $60-70

According to BenchLife, Nvidia issued GPU package (GPU plus video memory chips) pricing increase notices to downstream manufacturers this week, impacting GDDR7 and earlier-generation GDDR6 memory modules across RTX 5050 and older graphics card models. The primary driver remains surging video memory costs, with 3GB GDDR7 chips now priced between $60-70, compared to $20 for standard 2GB GDDR7 modules—representing a roughly threefold cost increase despite only 50% additional capacity.

Retail channels show immediate price impacts, with an RTX 5070 Ti model jumping from 9,299 to 10,745 Chinese yuan (CNY) within a day, while RTX 5050 variants surged over 40% within a week. Additionally, Nvidia has requested partners halt the launch of RTX 50 SUPER graphics cards, citing memory chip cost instability as the core constraint.