Circle shares closed down 17.55% on June 30 at $62.63, triggered by Open Standard's announcement of the launch of Open USD (OUSD), a stablecoin backed by 140 companies including Visa and Stripe. William Blair analysts reiterated their Outperform rating on Circle, stating that competition in the stablecoin market is inevitable.
Open USD's design differs from existing stablecoins in three dimensions:
First, enterprises can mint and redeem OUSD with zero fees and no transaction volume caps;
Second, most of the reserve yield is returned to participating partners (after management fees), rather than being entirely held by a single issuing entity;
Third, OUSD is managed by Open Standard, an independent entity whose board is composed of partner enterprises, aiming to align decision-making with the collective network rather than the interests of a single corporate issuer.
William Blair analysts reiterated their Outperform rating on Circle after the sell-off, putting forward the following arguments:
· Circle's USDC has a market capitalization of approximately $74 billion, a first-mover advantage that is hard to replicate;
· Competition in the stablecoin market is inevitable and validates the potential of the sector;
· Open USD is a "solution in search of a problem."
William Blair did not specify a target price for Circle in the report, nor did it detail the methodology used to assess the competitive impact of Open USD.
As of The Block's report on July 1, the key partners that have announced specific commitments to OUSD are as follows:
Stripe: Announced it will set OUSD as the default stablecoin for merchants on the Stripe platform
Coinbase: Stated that OUSD will launch on Base and other blockchains later in 2026
Banking Institutions: BBVA, BNY Mellon, DBS, Standard Chartered listed as initial partners
Payment Networks: American Express, Mastercard, Visa listed as initial partners
Technology and Consumer Platforms: Google, DoorDash, Shopify, Aave, MetaMask, Morpho listed as initial partners
The trigger was Open Standard's announcement of Open USD (OUSD), backed by over 140 major institutional companies. OUSD offers zero-fee minting and redemption and distributes reserve yield to partners, which the market interpreted as direct competition to Circle's USDC business model, prompting investor sell-offs.
William Blair analysts offered three arguments: Circle's USDC first-mover advantage with an approximately $74 billion market cap is hard to replicate; competition in the stablecoin market itself validates the market's potential; Open USD is a "solution in search of a problem." The analysts reiterated their Outperform rating and characterized the sell-off as a buying opportunity.
As of The Block's report on July 1, OUSD is expected to officially launch later in 2026. Stripe has announced it will set it as the default stablecoin for merchants, and Coinbase has stated OUSD will launch on Base and other blockchains. OUSD had not yet officially launched at the time of the report, and a specific launch date has not been announced.
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