The just-concluded 47th Bangkok International Motor Show in Thailand may be a turning point: the total pre-orders at the Bangkok Motor Show exceeded 130k vehicles, with Chinese brands' total pre-orders surpassing Japanese brands in Thailand for the first time. Among the top ten pre-order positions, Chinese brands occupied seven spots, while only Toyota and Honda among Japanese brands could still hold on; old-established automakers like Suzuki and Subaru have fallen out of the top ten. This indicates that the dominance of Japanese cars in the Southeast Asian market is rapidly declining.

In January this year, Chinese brands in Thailand achieved a combined market share of 47.34%, narrowly surpassing Japanese brands (47.338%) for the first time. Especially in the new electric vehicles sold in Thailand, Chinese brands accounted for over 80%.