
A DAO, or Decentralized Autonomous Organization, is an entity that advances projects or businesses without a specific owner or administrator. DAOs operate as Web3.0 communities, where organizational rules and decision-making processes are managed by self-executing smart contracts.
DAOs are built on blockchain technology, with rules determined and executed automatically based on participant consensus. For this reason, DAOs are often called "corporations for the Web3.0 era." Unlike traditional centralized organizations, DAOs represent a new model that emphasizes transparency and fairness.
Since DAOs exist on the blockchain, anyone around the world can participate without geographic restrictions. This allows people with diverse perspectives and skills to contribute globally and anonymously, creating new value. For example, an engineer in Japan, a designer in the US, and a marketer in Europe can each use their expertise to collaborate on a single project.
DAOs differ from traditional organizational structures in three significant ways. These characteristics have made DAOs a promising organizational model for a new era.
DAOs have core developers who help form the organization or community, but these individuals do not hold governance authority. Instead, participants who hold tokens—crypto assets tied to the DAO—control decision-making rights.
DAO tokens function much like corporate shares; the number of tokens you hold determines your voting power and influence. For instance, a participant with 100 tokens holds more influence than one with 10. This structure is why DAOs are referred to as "corporations for the Web3.0 era."
Unlike traditional corporations, DAOs lack fixed power structures like executive management or boards of directors. All major decisions are made democratically through votes by token holders.
Rules and policies within a DAO are enforced by smart contracts—blockchain-based programs that execute automatically according to predefined conditions. No human intervention or manipulation is required.
For example, if a rule specifies that funds are released when a proposal receives majority approval, the smart contract will transfer the funds automatically based on the vote. This eliminates fraud and arbitrary decisions, ensuring fairness.
Because smart contracts are open source, anyone can inspect the code. This high level of transparency allows participants to verify the organization’s rules and fund flows at any time, enabling trustworthy and reliable operations.
DAOs offer high participation, allowing members to take on roles that match their interests and skills. For example, engineers can engage in code development, designers in visual creation, and marketers in promotion.
Participants can leave a DAO at any time, and since activities are primarily conducted online, DAOs have no restrictions based on nationality, gender, or primary occupation. This enables people from a wide range of backgrounds to participate.
Traditional organizations require employment contracts for full-time roles, but DAOs allow flexible engagement tailored to individual schedules. Members can join as a side project or full-time—this flexibility is a major reason why so many people are attracted to DAOs.
DAOs are emerging across various sectors in Japan. Here are five of the most noteworthy Japanese DAOs.
Ninja DAO is a DAO for holders and fans of the CryptoNinja NFT project. It was founded in December 2021 by web marketer Ikehaya.
Ninja DAO enables NFT holders to use the "CryptoNinja" character—based on traditional Japanese ninjas—for commercial purposes. This character is used in NFTs, manga, games, anime, merchandise, music, and live productions.
A TV anime series, "Shinobanai! CryptoNinja Sakuya," featuring the world’s first NFT character, is in development. Initiatives like this have made Ninja DAO a driving force in Japan’s NFT culture.
The Ninja DAO community is highly active, with lively discussions and project planning on Discord. Participants can propose ideas and collaborate with others to bring projects to life.
Kunimitsu DAO was created by Hirotake Kunimitsu, CEO of crowdfunding 2.0 platform "FiNANCiE." Established in May 2022, it aims to produce leading Japanese startups for the Web3.0 era.
Kunimitsu DAO provides funding, talent, and expertise for startup creation, with the following mission and benefits:
The DAO invests in promising Web3.0 projects and supports their growth. Token holders benefit from successful investments, and participants can leverage Kunimitsu’s network and expertise.
Wagumi DAO aims to spread Japanese culture and tradition globally and operates the "WAGMI" NFT project, which features Japanese patterns and aesthetics. Founded in December 2022, Wagumi DAO is a platform for people worldwide interested in Japanese culture to collaborate and create new value.
Participants share Japanese culture and tradition through NFT sales, exchanges, and art creation. For instance, modern digital art based on traditional Japanese patterns can be sold as NFTs, introducing new aspects of Japanese culture to the world.
Within the DAO, members interact and share information. The environment encourages new ideas and perspectives through learning from experts and engaging in cross-cultural exchange.
SUPER SAPIENSS is Japan’s first entertainment DAO project, launched by three top film directors—Yukihiko Tsutsumi, Katsuyuki Motohiro, and Yuichi Sato—who have led the country’s entertainment and film industries.
The goal is to create original works themed on human evolution, leveraging NFTs and blockchain technology with supporters. By purchasing NFTs, supporters receive the following benefits:
Film production is underway, and limited-edition NFTs represent movie characters and worlds through digital art. These initiatives have created a new participatory entertainment model, distinct from traditional film production.
MZ DAO, founded by Yusaku Maezawa, aims to "create one million entrepreneurs" and revitalize Japan’s economy and society. Membership is available for a low monthly fee of 500 yen, providing access to exclusive articles and participation rights in business decisions.
Business ideas and policies are decided through token voting, with tokens issued as points within MZ DAO. This structure gives all participants a voice in organizational direction.
MZ DAO stands out for its scale and accessibility. The low monthly fee encourages broad participation, attracting members from all backgrounds. Maezawa’s influence has also brought widespread attention to DAO activities.
DAOs offer advantages not found in traditional organizations and are expected to see broader adoption across a variety of fields. Here are three perspectives on the future potential of DAOs.
DAOs, with no centralized administrators, enable fast and easy decision-making and information sharing. This leads to more efficient and transparent operations than in traditional organizations.
In conventional organizations, decision-making often requires executive approval, which can cause delays. For example, launching a new project might involve multiple meetings and final executive sign-off. In DAOs, all members can make independent decisions, accelerating the process from proposal to execution.
With all transactions and decisions recorded on the blockchain, DAOs provide highly transparent structures. This reduces risks of fraud and concealment, creating a secure environment for all participants.
All DAO participants have the right to take part in governance, creating an organization where everyone holds equal rights.
Traditional organizations often concentrate power at the top, limiting opportunities for all members to participate. New employees, for example, rarely have a say in major decisions.
In DAOs, everyone holding tokens has the right to propose and vote, regardless of their tenure. This creates a flat organizational structure.
Such equality makes it easier to reflect diverse perspectives and ideas, fostering innovation.
DAOs use blockchain technology to manage and operate digital assets. This enables the smooth sharing, allocation, and investment of assets that traditional organizations struggle to handle, opening new avenues for investment and fundraising.
For example, a DAO can pool funds from multiple participants and manage them collectively. Investment targets are chosen by vote, and funds are allocated automatically. This approach creates a democratic investment model, distinct from traditional venture capital and investment funds.
DAOs can also jointly own digital assets such as NFTs, distributing profits from asset appreciation among all participants. This allows individuals to invest small amounts in high-value digital assets that would otherwise be out of reach.
This article provided a detailed look at five major DAOs in Japan. DAOs are a new organizational form built on blockchain technology, offering transparency, fairness, and autonomy—and the potential to pioneer new business models.
DAO activity is accelerating in Japan, and this trend could prompt a reevaluation of work styles and organizational structures in the future. From entertainment-focused DAOs like Ninja DAO, to startup-supporting DAOs like Kunimitsu DAO, and culture-focused DAOs like Wagumi DAO, DAOs are emerging across a wide range of sectors.
As a Web3.0 organizational model, DAOs could be key to revitalizing Japan. The global collaboration and democratic decision-making enabled by DAOs were difficult to achieve in traditional centralized organizations.
Keep an eye on DAO trends both in Japan and globally. If you’re interested, consider joining a DAO community and observe its activities. From there, you can find a role that matches your skills and interests and gradually contribute, experiencing the potential of DAOs firsthand.
A DAO is a decentralized autonomous organization where authority is distributed across the community, with no central administrators. Unlike traditional corporations with hierarchical pyramid structures, DAOs use a flat network structure, and decisions are made collectively by community members.
Notable Japanese DAOs include SeeDAO and Developer DAO. SeeDAO focuses on creators and features unique avatars; tokens have not yet been issued. Developer DAO is a tech community, with token issuance planned for the future.
To participate in a DAO, you typically need to hold the DAO’s native token and take part in governance voting. Anyone with internet access and basic blockchain knowledge can join.
DAO governance is ensured by smart contracts, and members participate in proposals and voting according to the number of tokens they hold. Proposals are categorized as routine, major, or malicious, and all are recorded on-chain.
Risks include smart contract vulnerabilities, potential financial loss, and securities regulation concerns. Carefully review the project’s audit status and team credibility before participating.
Advantages: fast fundraising, democratic decision-making, high transparency, and global participation. Disadvantages: lack of regulatory protection, higher risk, unstable governance efficiency, and unclear legal status.











