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 earlier this month.
From Trump Media Talks To Bitcoin Treasury
This latest initiative follows a tumultuous period for Bakkt. Last year, the company was on the cusp of an acquisition by Donald Trump’s media venture, Trump Media and Technology Group, which operates the social media platform Truth Social
That announcement resulted in a notable 15% spike in Bakkt’s stock price. However, the anticipated acquisition did not materialize, and Bakkt has since pivoted its focus toward the cryptocurrency market, evidenced by moves like amassing over $2 billion in Bitcoin for its newly established crypto treasury.
Related Reading: Ethereum Is Becoming TradFi’s Settlement Layer — Here’s WhyThe company has faced challenges as well; in March 2025, its stock plummeted by 30% after announcing that two major clients, including Bank of America, would not be renewing their financial agreements
In the wake of the recent offering announcement, Bakkt’s shares initially surged by approximately 3%, though they ultimately closed the day down 5% at $17 per share
However, according to CoinGecko data, there has been a 35% surge in Bitcoin trading volume over the last 24 hours, indicating ongoing interest and demand for the cryptocurrency, which could lead to a new phase of price discovery for BTC.
Featured image from DALL-E, chart from TradingView.com