What is Binance's new darling project Bluwhale? The AI+Web3 narrative is rising again.

According to an official announcement from Binance, the Bluwhale native token BLUAI will be launched on Binance Alpha and Binance Contracts on October 21, 2025. Bluwhale offers a decentralized AI personalization protocol, empowering users with the ability to control the tokenization of digital files. Core products include the WhaleScore financial health index, AI agent layer, and Whale Tank file token trading platform.

What is Bluwhale? A decentralized solution to data monopoly

The cryptocurrency trading competition for AI large models is in full swing, and the focus of the crypto market is once again shifting towards the integration of AI and Web3, coinciding with the upcoming TGE of the Bluwhale project. Bluwhale aims to solve the “data monopoly dilemma” in the current digital world. In the Web2 era, users' behavioral data, consumption preferences, and social relationships are monopolized by tech giants, creating trillions of dollars in value, yet users themselves cannot share in the profits.

The solution proposed by Bluwhale is a decentralized and open AI personalization protocol, with the core goal of empowering users with the ability to truly own, control, and eventually tokenize their digital files, transforming data from being passive subjects of harvesting to assets actively held by users. This vision resonates with the core philosophy of Web3: users should own the value they create.

In order to achieve this goal, Bluwhale has designed three core products. The first is a decentralized user knowledge graph, which adopts a hybrid model that combines the flexibility of real-time data queries with the controllability of user sovereignty. This architecture utilizes AI technology to associate the activity data of on-chain wallet addresses with the off-chain social identities voluntarily provided by users, thereby constructing a comprehensive user profile. Users can “claim” their profiles by connecting their wallets and verifying their social media accounts, and they can choose whether to share their preferences and data with the DApp ecosystem, thus participating in value creation and earning returns.

The key to this design lies in “user-initiated authorization.” Unlike Web2 platforms that unilaterally collect and use user data, Bluwhale requires users to explicitly consent to the collection and use of data, and provides token incentives for data contributors. This model transforms data from a “exploited resource” into a “tradable asset,” creating a brand new value distribution mechanism for the data economy.

WhaleScore and AI Agent Layer Dual Innovation

WhaleScore is the key to Bluwhale's productization. It is a comprehensive financial health index ranging from 0 to 1000. This score aggregates various on-chain data (such as DeFi activities, NFT holdings) and off-chain data (requiring user authorization) to comprehensively assess the user's liquidity, spending, savings, earnings, and diversification levels.

WhaleScore's innovation lies in converting complex on-chain behaviors into a single, easy-to-understand metric. Similar to credit scoring in traditional finance, WhaleScore can help DeFi protocols assess users' risk levels, providing a basis for more precise loan pricing and risk management. More importantly, users can improve their WhaleScore by enhancing their financial behaviors, thereby obtaining lower borrowing rates or higher protocol rewards.

Building on WhaleScore, Bluwhale introduces the concept of the “Agentic Layer.” This is not just a simple automation tool, but a series of personalized AI agents that act as dynamic financial coaches for users. These AI agents continuously learn from users' wallet behaviors, spending patterns, and investment portfolios, enabling them to proactively identify potential inefficiencies, such as discovering idle funds or high-risk exposures.

Three Major Functions of AI Proxy Layer:

Active Risk Identification: Real-time monitoring of users' investment portfolios to identify excessive concentration or high-risk exposure, and actively issue alerts.

Personalized Suggestions: If a user's WhaleScore declines due to liquidity imbalance, the AI agent can recommend more suitable asset rebalancing strategies.

Automated Execution: With user authorization, AI agents can automatically execute specific strategies, such as deploying idle stablecoins into yield pools or dynamically adjusting staking positions.

This marks the transition from passive data analysis to active, intelligent decision support, aimed at helping every user build wiser financial habits over time. Whale Tank is a tool for the issuance and trading of user profile tokens, allowing users to create and sell profile data NFTs, as well as purchase others' profile tokens, truly transforming personal data into tradable assets.

The entrepreneurial evolution from VR hardware to Web3 protocols

Behind every project stands a founder with a unique background. The resume of Han Jin, co-founder and CEO of Bluwhale, provides a profound footnote to the strategic choices of this project. Born in China, raised in Germany, and ultimately graduating from the University of California, Berkeley with a degree in engineering, he is a serial entrepreneur with a global background and Silicon Valley genes.

Before founding Bluwhale in 2022, Han Jin was best known as the co-founder and CEO of Lucid VR. Since 2015, he led the team in developing LucidCam, one of the world's first consumer-focused VR180 3D cameras. Lucid VR achieved remarkable success, with its products entering mainstream retail channels such as Amazon and Best Buy, and winning multiple industry awards, including the Edison Award.

However, beneath the halo lies the harsh reality of entrepreneurship. Han Jin admitted in an interview that due to the complexities of hardware, the lengthy consumer-grade VR market cultivation cycle, and the heavy reliance on manufacturing, Lucid VR is one of the “most cash-intensive startups” he can imagine. This arduous journey in the hardware field is almost certainly a key factor shaping Bluwhale's strategic direction.

From this perspective, the birth of Bluwhale is not just a track transformation, but a strategic elevation based on past experience. It is almost the “opposite” of Lucid VR's business model: shifting from heavy assets to light assets, from capital-intensive, low-profit hardware business to a software protocol with extremely low marginal costs and unlimited scalability. From applications to platforms, moving from creating a single consumer product to providing underlying infrastructure for all other applications. From traditional financing to Web3 economy, transitioning from the long cycle relying on traditional venture capital to utilizing token economics to build endogenous business models and financing mechanisms.

Tokenomics: The Dual Token Model of BLUAI and BLUP

In the Web3 world, the economic model of a project is central to its viability. The total supply of the BLUAI ecosystem token is fixed at 10 billion, with an initial circulation of 1.228 billion at TGE, accounting for 12.28% of the total amount. This circulation ratio is considered moderate among new projects, providing initial liquidity while avoiding excessive sell pressure.

BLUAI Token Distribution Ratio:

Ecosystem and Operations: 29.8% (2.98 billion) — supporting strategic expansion and community building initiatives

Node Incentive: 25% (2.5 billion) - Rewards for validators maintaining network operations.

Foundation and Treasury: 21% (2.1 billion tokens) — for research and long-term development

Financing Participants: 23% (2.3 billion tokens) — Investors in each round

Team and Advisors: 7% (700 million) - Long-term incentives for the core team

Liquidity: 5% (500 million) - Initial liquidity in the secondary market and market making.

The token allocation for the team and advisors is set with a lock-up period of up to 12 months, followed by a linear release over 36 to 48 months. This is a positive signal indicating that the interests of the core team are deeply tied to the long-term success of the project, helping to mitigate the risk of early insiders' sell-offs impacting the market. In contrast, the unlocking terms for financing participants are not detailed in the public information, but there is usually a lock-up period of 6 to 12 months as well.

The Bluwhale ecosystem also introduces the points token BLUP (Bluwhale Points Token), which is positioned as the project's official “community-first Meme token” for internal access, reputation reflection, and platform payments. Points accumulated in Bluwhale accounts can be exchanged for BLUP in the future, but once exchanged, they cannot be used for redeeming BLUAI airdrops. This dual-token model functionally achieves separation: BLUAI serves as the governance and value capture token, while BLUP acts as the token for community participation and platform usage.

Top-tier institutional endorsement and AI+Web3 track competition

A clear vision and technical architecture require solid capital support, and Bluwhale's funding history demonstrates its market validation. In the seed round of financing in March 2024, Bluwhale successfully raised $7 million. This round was led by SBI, with participation from Cardano, Animoca Brands, and others. In January 2025, Bluwhale completed a strategic funding round, bringing its total financing amount to $100 million. This funding is composed of a mix that includes seed round and subsequent equity financing, a $75 million token purchase commitment, various grants, and node sales revenue. This round attracted a more diverse group of participants, including SwissBorg, DWF Labs, Master Ventures, and Hub71.

As one of Japan's largest financial services groups, SBI's leading investment signifies that Bluwhale has gained recognition from traditional financial giants. Animoca Brands, as the world's largest NFT and metaverse investment institution, shows Bluwhale's potential in the fields of digital identity and asset tokenization through its participation. DWF Labs, as a well-known crypto market maker and investment institution, will provide liquidity support for the BLUAI token through its involvement.

Overall, Bluwhale is a player worth paying attention to in the AI+Web3 track. It possesses many elements of a successful project: a serial entrepreneur who has been tested by the market and has learned valuable lessons from it; a vision that addresses Web2 pain points and proposes a clear Web3 solution; a lineup of top strategic investors; and a market launch strategy in collaboration with Binance.

However, the road ahead is not smooth. The narrative of AI + Web3 is rapidly heating up, and the competition is becoming increasingly crowded. In the field of on-chain data analysis, there are pioneers like Nansen and Dune Analytics that have already established moats; in the decentralized identity (DID) domain, protocols like Lens Protocol and Farcaster are actively building social graphs; and in the Web3 customer relationship management (CRM) race, focused solutions like Formo and Holder have also emerged. Bluwhale's positioning spans several of these areas, meaning it needs to prove its unique value in every dimension.

Its ultimate success will depend on whether it can truly fulfill the promises made in its white paper – to drive the large-scale adoption of DApps. Bluwhale needs to prove that its “smart layer” and “agent layer” are not just a more advanced data analytics dashboard, but rather an indispensable infrastructure that enables developers to create new experiences and achieve more efficient growth. Whether WhaleScore can become an industry-recognized value standard will be key to measuring whether its network effects can form.