Magic Eden Launches Buyback Program: 30% of Secondary Market Revenue Allocated to Token and NFT Repurchases

Magic Eden, the leading multi-chain NFT marketplace, has announced a groundbreaking buyback program that will dedicate 30% of its secondary market revenue to repurchasing its native token ME and select NFT collections. This initiative, unveiled on November 12, 2025, aims to enhance ecosystem value and support community growth by automatically allocating funds to buybacks, starting with Solana-based NFTs and expanding to other chains throughout 2025.

The Buyback Program: 15% for ME Token, 15% for NFTs

Under the new policy, Magic Eden will divert 15% of NFT marketplace revenue to repurchase ME tokens and an additional 15% to acquire NFTs from listed collections. These repurchased NFTs will be stored in “The Garden of Eden,” a public on-chain repository designed to preserve and showcase high-value digital assets. The program is an initial ecosystem support plan, reflecting Magic Eden’s commitment to aligning platform success with its users’ interests.

The buybacks commence immediately, with a focus on Solana collections before broadening to Bitcoin, Ethereum, Monad, and other ecosystems. This move is expected to increase scarcity and potentially drive up prices for both ME and the selected NFTs, fostering long-term growth in a volatile crypto landscape.

• Revenue Split: 15% ME token buybacks; 15% NFT acquisitions.
• Initial Scope: Solana NFTs; expansion to multi-chain by 2025.
• Storage: “Garden of Eden” on-chain repository.

Magic Eden’s Revenue Model: A Balanced Ecosystem Approach

Magic Eden generates revenue from two primary streams: its Launchpad (20% of total) for artist NFT creations and the secondary trading market (80%), where collectors buy and sell. The platform takes a 2% transaction fee, consistent with industry standards, processing 2 million transactions monthly from 30,000+ daily traders. In 2024, this model delivered $8 million in monthly revenue from $400 million GMV, with an average NFT sale price of $200-$300.

The buyback program builds on this foundation, using secondary revenue to directly benefit token holders and collectors. Co-founder Jack Lu emphasized the strategic intent: “This aligns our success with the community’s, creating a sustainable cycle of value.”

Implications for the NFT and Crypto Community

The initiative signals Magic Eden’s evolution from a marketplace to a community-centric platform, potentially pressuring competitors to adopt similar models. For ME token holders, the 15% buyback could reduce circulating supply and support price stability. NFT collectors benefit from platform-funded acquisitions, which preserve cultural assets and boost liquidity.

As Magic Eden prepares for 2025, the program positions it to capture a larger share of the $50 billion+ NFT market, with token trading already accounting for 30% of revenue. The “Garden of Eden” repository adds a unique cultural layer, turning buybacks into a public good.

2025 Magic Eden ME Token Price Prediction: $1-$2 Consensus

Magic Eden ME token price prediction for 2025 targets $1-$2, with 100% upside on buybacks. Changelly forecasts $0.80-$1.00; CoinDCX $1.50. Bull catalysts: Revenue allocation; bear risks: Volatility testing $0.50 support.

For investors, how to buy Magic Eden ME token via compliant platforms ensures entry. How to sell Magic Eden ME token and how to cash out Magic Eden ME token offer liquidity. Sell Magic Eden ME token for cash and convert Magic Eden ME token to cash enable fiat conversions.

In summary, Magic Eden’s 30% secondary revenue buyback program—15% for ME tokens and 15% for NFTs—fortifies its ecosystem, eyeing $1-$2 ME growth in 2025’s NFT revival.