Web3 Light Variety Show Fully Upgraded: On-Chain Big Players Season 3 is Coming Soon

As the digital wave of Web3 sweeps in, it collides and merges with the diverse and dynamic forms of variety shows, initiating a two-way journey to reconstruct the entertainment ecosystem. Lightweight expressions break the information cocoon, transforming obscure Blockchain concepts into engaging experiences at our fingertips; immersive presentations eliminate cognitive gaps, allowing audiences to traverse the boundaries of reality and reach the core veins of the Web3 world; a healing atmosphere dissolves social barriers, using warm, companion-like interactions to make cutting-edge technology no longer cold and distant.

Since its launch in June 2025, “On-Chain Big Players” has continuously broken boundaries with its core qualities of “lightweight, immersive, and healing”: produced by Golden Finance in collaboration with Twinkle, with HTX DAO as the main producer, OLaXBT jointly distributed, and many Web3 organizations such as Dino and WINAO GLOBAL providing support, successfully creating multiple phenomenal content episodes. In particular, the third and fourth episodes upgraded their lineup, adding MiniLab, C Vision Finance, Webkey, and Bitlayer as co-sponsors, while OLaXBT, WALLX, and OTalk jointly distributed. Using dating variety shows as an innovative carrier, it built a “real, transparent, user co-creation” Web3 love adventure scenario, subverting traditional variety show models and garnering widespread attention both within and outside the industry.

Today, the highly anticipated third season of “On-Chain Big Player” officially enters the countdown to filming! The new chapter will continue to leverage the core advantages of the IP and will unlock diverse possibilities for Web3 variety shows — whether it's the interesting upgrade of concept interpretation or the innovative breakthroughs in interactive gameplay, it is worth all users on the internet to look forward to.

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In this light variety show, we welcome friends from the Web3 industry to actively participate in the auditions, experiencing an unprecedented companionship-style light variety show through interaction. By watching and playing along, we aim to attract both industry insiders and outsiders to deepen their understanding of Web3, and together create a super IP that carries the culture of Web3.

This super IP, which carries the cultural gene of Web3, is about to set sail again. We sincerely invite every pioneer who holds a blockchain dream to actively participate. On the stage where the lens and code intertwine, let’s jointly paint the wonderful picture of the Web3 era, allowing the romance of technology to break boundaries and grow amidst the flow of light and shadow, illuminating the vast journey of digital civilization!

About Us:

Jinse Finance: As a global leading Blockchain industry service platform, Jinse Finance covers news, data, research reports, summits, and other aspects of the entire industry ecosystem, always standing at the forefront of the industry. This crossover into film and television aims to communicate Web3 topics in a popular language, promoting the industry's outreach.

Twinkle：

Twinkle is an innovative entertainment content platform focused on Web3 themes, capturing the unique pulse of the Web3 world with keen industry insights, and transforming it into widely appealing entertainment works with professional film industry standards. Twinkle believes that entertainment is the best bridge to connect the cutting-edge exploration of Web3 with the curiosity of mainstream audiences. “The Black Amber of the Currency Sea's Dark Reef” is a powerful demonstration of Twinkle's capabilities in the “Web3 + Suspense Entertainment” direction, aiming to deliver a hardcore and thrilling audiovisual feast.

As a pioneering explorer in Web3 entertainment, Twinkle not only builds platforms but also creates content. Twinkle excels at discovering and presenting exciting stories that embody the core spirit of Web3 (such as decentralization, innovation, and value consensus) through a professional production process and creative entertainment techniques. They are committed to transforming complex technological issues into engaging and resonant film and television entertainment experiences. “Black Amber: The Dark Reef of the Cryptocurrency Sea” is a high-quality entertainment work by Twinkle that merges fintech suspense with deep reflections on Web3, designed for a broader audience.

Tree Finance | Tree Finance：

Using content as a bridge and resources as a bond, we are committed to promoting the dissemination of Blockchain value, providing partners with a fertile ground for global exposure and sustainable growth. We focus on providing project parties with one-stop solutions, connecting every key node from Web3 startup teams to the global crypto ecosystem.

The scope of business includes:

•Chinese and English Twitter Space Interview

•Blockchain Industry Summit

•Customized Business Inspection Tours

•Project full-process incubation services