Coinbase Stock Jumps 8% as CEO Brian Armstrong Highlights 8 Key Advantages

Coinbase shares surged nearly 8%, boosted by a fresh upgrade from Goldman Sachs, which raised its rating on COIN from neutral to buy amid Bitcoin’s strong upward trend. The upgrade follows CEO Brian Armstrong’s push to position Coinbase as a unified platform offering stock trading and key advantages over traditional brokers.

Goldman Sachs Raises Coinbase Price Target to $303 Goldman Sachs analyst James Yaro issued a bullish revision on Coinbase, emphasizing the company’s expanding infrastructure business and rollout of new products. The firm believes Coinbase is rapidly evolving beyond a simple crypto exchange. 🔹 New rating: Buy

🔹 New 12-month price target: $303

🔹 Represents nearly 34% upside from recent lows near $225 Goldman describes its stance as “selective optimism,” pointing to intensifying competition, sensitivity to interest rates, and regulatory uncertainty. Even so, analysts highlighted Coinbase’s strong potential in areas such as tokenization and prediction markets. Coinbase’s revenue structure continues to shift:

40% of revenue now comes from services like custody, staking, and subscriptions

Five years ago, those services made up less than 5%

COIN Rallies Alongside Bitcoin On Monday, Coinbase closed up 7.77% at $254.92. Trading volume surged well above the 9-million-share average, while Bitcoin jumped above $94,760, driving broader market enthusiasm. Daily range for COIN: Low: 246.53 USDHigh: 258.87 USD Brian Armstrong: Coinbase Is Becoming an “Everything Exchange” Armstrong recently outlined his 2026 vision for Coinbase as a universal exchange—a platform offering not just crypto trading but also stocks, prediction markets, perpetual futures, and financial services in a single ecosystem. He highlighted several major advantages of trading COIN stock on Coinbase itself rather than using traditional brokers: 🔹 trade crypto, stocks, and futures all in one place

🔹 access to staking, custody, and prediction markets

🔹 better loan interest rates

🔹 more rewarding credit cards

🔹 instant global transfers for under one cent

🔹 integration with Base (Coinbase’s Layer-2 network)

🔹 unified identity and wallet system

🔹 stock trading rolling out across the entire United States Armstrong confirmed that stock trading is currently in limited rollout but will expand nationwide.

Bitcoin Strengthens Market Sentiment Over the last week, Bitcoin has risen more than 8%, currently near $93,816, with rising volume fueling the positive sentiment. The market continues to react strongly to institutional flows, ETF demand, and favorable macro expectations.

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