Dow Jones partners with Polymarket, and media outlets under The Wall Street Journal adopt prediction market data

Prediction Market Platform Polymarket and the renowned global financial media group Dow Jones ( announced a partnership on Wednesday. The two parties stated that Polymarket’s prediction market data will be presented in the form of “exclusive data modules” in The Wall Street Journal and multiple Dow Jones media outlets, allowing readers to see real-time market probability assessments of future events alongside news and market information.

Partnership Announcement: Prediction Market Data Enters Mainstream Media

The two parties announced that this collaboration will integrate Polymarket’s prediction market data into several digital and print media platforms under Dow Jones. The relevant data will appear on websites such as The Wall Street Journal, Barron’s Weekly, MarketWatch, and Investor’s Business Daily, with some content also featured in print editions.

They pointed out that Polymarket’s data will be displayed as “exclusive data modules,” rather than as part of individual news articles, enabling readers to directly view real-time probabilities and trends for specific events.

Data Presented via Data Modules to Enhance Market Sentiment and Risk Interpretation

Dow Jones CEO Almar Latour stated that the purpose of incorporating prediction market data is to help readers “better interpret market sentiment and assess potential risks.”

Shayne Coplan, founder and CEO of Polymarket, noted that this collaboration combines Dow Jones’s journalistic expertise with Polymarket’s real-time market probabilities, allowing readers to see immediate judgments of market outcomes while reading news.

2024 US Election Sparks Discussion, Prediction Market Platform Volume Surges

Founded in 2020, Polymarket has grown rapidly in recent years to become one of the most prominent prediction market platforms in the US, alongside Kalshi as a major competitor.

Ahead of the 2024 US presidential election, political markets on Polymarket have attracted significant attention. Market price trends are viewed as indicators of election prospects. Ultimately, the platform’s market outcomes were considered consistent with the actual election results, further boosting its visibility.

Prediction Market Expansion: Exchanges and Crypto Companies Enter the Space

In addition to Polymarket, the cryptocurrency industry continues to deepen its connection with prediction markets. In December 2025, Coinbase announced a partnership with Kalshi to launch on-chain prediction markets, indicating that prediction-based products are gradually becoming a key development direction in the crypto industry.

)Kalshi Research: Prediction Markets “Inflation Forecast Accuracy” Outperforms Wall Street Analysts (

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