Receive money without a bank! Tether partners with video platform Rumble to launch an integrated crypto wallet

Rumble launches embedded crypto wallet, partnering with Tether to enable creators to directly receive and pay BTC, USDT, focusing on non-custodial and censorship-resistant financial flows.

Rumble Wallet officially launched, crypto payments embedded directly into video platform

American video platform Rumble announced that it has partnered with stablecoin issuer Tether to launch an integrated crypto wallet, “Rumble Wallet,” allowing users and content creators to send, receive, and store crypto assets directly within the platform without involving banks or third-party payment providers. According to official statements, Rumble Wallet is a non-custodial wallet, with private keys and asset control fully in the hands of the user, and the platform itself does not manage funds.

Image source: Rumble Rumble announced that it has partnered with stablecoin issuer Tether to launch the integrated crypto wallet “Rumble Wallet.”

Currently supported assets include Bitcoin ($BTC), Tether-issued USD stablecoin $USDT, and Tether Gold ($XAUt), a tokenized commodity backed by gold.

Rumble states that the wallet will be directly embedded into video and social interaction scenarios, allowing viewers to tip or pay creators in real-time, bypassing ad revenue sharing, credit card, and bank clearing systems.

Focusing on non-custodial and censorship-resistant, creator cash flow is no longer controlled by platforms

Rumble founder and CEO Chris Pavlovski pointed out that the design philosophy of Rumble Wallet aligns closely with the company’s long-standing advocacy of “free speech,” aiming to provide creators with a financial tool that is less susceptible to freezing or takedown.

He emphasized that the wallet will directly compete with mainstream payment services like Coinbase and Venmo, but the key difference is its non-custodial architecture, meaning the platform cannot shut down user accounts or restrict fund flows.

On traditional video and social platforms, creators often rely heavily on advertising or subscription income, and must also bear the risks of platform policy changes, account suspensions, or interrupted cash flows. Rumble believes that through peer-to-peer cryptocurrency payments, creators can establish direct economic links with their audiences, reducing dependence on intermediaries, especially appealing to creators sensitive to content censorship and de-platforming risks.

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Tether WDK debuts, MoonPay handles fiat on/off-ramp

From a technical perspective, Rumble Wallet is the first real deployment of Tether’s “Wallet Development Kit (WDK)” on a major consumer platform. This development kit emphasizes modularity and white-label design, enabling platforms to quickly establish non-custodial wallets without involving centralized custodians.

Tether CEO Paolo Ardoino stated that this partnership marks an important step for Tether in extending wallet infrastructure from exchanges and DeFi scenarios to mainstream content platforms.

Image source: X/@paoloardoino Tether CEO Paolo Ardoino said that this partnership is an important step for Tether to extend wallet infrastructure from exchanges and DeFi scenarios to mainstream content platforms.

In terms of fiat on/off-ramp, Rumble Wallet will be provided by crypto payment company MoonPay, supporting credit cards, Apple Pay, PayPal, and Venmo, allowing users to convert between crypto assets and traditional payment methods.

MoonPay CEO Ivan Soto-Wright pointed out that peer-to-peer crypto payments are gradually becoming a fundamental part of the online economy, and Rumble is one of the first mainstream platforms to adopt this model at scale.

Deepening Capital and Strategic Cooperation, Tether Expands Consumer Footprint

The launch of Rumble Wallet continues the increasingly close strategic relationship between Tether and Rumble. According to Bloomberg, Tether currently holds about 104 million shares of Rumble stock, with a stake close to 48%, and has committed multiple investments totaling hundreds of millions of dollars to support Rumble’s platform expansion, cloud, and AI-related businesses.

Market response saw Rumble’s stock price rise slightly after the wallet’s announcement, reflecting investor interest in its creator monetization and crypto strategies. Overall, Rumble Wallet is seen as a new financial flow experiment in the creator economy and is interpreted as Tether’s ongoing effort to push stablecoins and wallet technology into practical use cases. Whether it can expand within mainstream platforms remains to be seen, depending on user adoption and regulatory developments.

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