As Bitcoin prices fluctuate at high levels, US-listed company Strategy continues to increase its holdings, purchasing over 22,000 more Bitcoins last week, with a total expenditure of approximately $2.125 billion.
(Previous update: Massive purchase! MicroStrategy Strategy invested $1.25 billion to acquire 13,000 Bitcoins, bringing total holdings to over 687,000 BTC)
(Additional background: MicroStrategy’s first new purchase of the year! Invested $116 million to buy 1,283 Bitcoins, with USD reserves expanding to $2.25 billion)

Table of Contents

• Bitcoin holdings hit new highs, surpassing 700,000 BTC
• ATM program continues to advance, providing funding sources for Bitcoin acquisitions
• Market focus: Will the buying pace continue?

The world’s largest Bitcoin reserve company, Strategy Inc. (Strategy, MicroStrategy), continues to expand its Bitcoin holdings. According to the latest announcement released on January 20, 2026, Strategy increased its holdings by 22,305 Bitcoins from January 12 to January 19, with an average purchase price of $95,284 per Bitcoin, totaling approximately $2.125 billion.

Strategy has acquired 22,305 BTC for ~$2.13 billion at ~$95,284 per bitcoin. As of 1/19/2026, we hold 709,715 $BTC acquired for ~$53.92 billion at ~$75,979 per bitcoin. $MSTR $STRC https://t.co/pJM0Yuy32w

— Michael Saylor (@saylor) January 20, 2026

Bitcoin holdings hit new highs, surpassing 700,000 BTC

With this recent increase, Strategy’s total Bitcoin holdings as of January 19, 2026, reached 709,715 BTC. The announcement shows that the company’s total investment in Bitcoin amounts to about $53.92 billion, with an average cost basis of approximately $75,979 per Bitcoin.

Market interpretation suggests that despite recent increased volatility in Bitcoin prices, Strategy continues to add at high levels, reflecting its long-term bullish outlook on Bitcoin and its view of Bitcoin as a core asset allocation strategy.

ATM program continues to advance, providing funding sources for Bitcoin acquisitions

Regarding funding sources, Strategy states that the recent Bitcoin purchases mainly came from proceeds raised through its ATM (At-The-Market) stock issuance program.

According to the announcement, between January 12 and January 19, Strategy raised net funds of about $2.125 billion through the sale of common and preferred shares. The primary sources of fundraising were common stock (MSTR) and the “STRC Variable Rate Perpetual Preferred Stock.”

As of January 19, Strategy’s ATM program still retains a considerable remaining issuance capacity, indicating that the company has flexibility to continue raising capital through the capital markets to further increase Bitcoin holdings.

Market focus: Will the buying pace continue?

Analysts point out that Strategy has become one of the largest publicly traded companies holding Bitcoin. Its ATM fundraising and Bitcoin accumulation pace have gradually become important indicators for market observers tracking long- and medium-term capital flows into Bitcoin. Whether Strategy will continue to exchange equity for Bitcoin in the future will influence investor sentiment towards the company’s stock price and the broader cryptocurrency market.