Honored once endorsed TradingView! From the death grip of extreme rock climbing to the philosophy of investment risk management

Legendary climber Honnold, who famously free climbed the 101 Building, once endorsed TradingView, embodying the risk management philosophy of “Observe first, then act.” He eliminates uncertainty through meticulous preparation and repeated practice, and his rigorous attitude towards extreme sports also reflects the investment market.

Investors have known about Honnold for a long time; he has been a spokesperson for TradingView.

American extreme climber Alex Honnold climbed Taipei 101 on January 25 without ropes, completing the ascent in 1 hour and 31 minutes under Netflix live broadcast, sparking discussions in Taiwan and the international community.

Besides admiring his physical ability, sharp-eyed netizens on the social platform Threads pointed out that many investors have known about Honnold for a long time because he was a brand ambassador for the well-known charting software TradingView. Many users commented, “No wonder he looks familiar,” “I’ve seen him every day looking at charts,” and joked, “The advertising fee he received probably covers my annual subscription.”

Why did TradingView choose Honnold?

The collaboration between TradingView and Honnold originated from a brand redesign in July 2021, when TradingView officially changed its original cloud icon logo to a minimalist logo combining the letters “TV.”

The purpose of the rebranding was to break out of the comfort zone and introduce a new brand philosophy: “Look first / Then leap.”

This slogan accurately summarizes TradingView’s core values: Trading should not be blindly following the market, and investors should not analyze without basis. This preparatory process aligns with the attitude of extreme athletes facing challenges.

TradingView further explained that sponsoring extreme athletes like Honnold is because they embody the spirit of planning diligently, executing even harder, and fully committing—qualities that traders should have every day in the market.

Extreme rock climbing is a high-risk sport where a single mistake can be fatal, which is very similar to certain investment products, such as investing in cryptocurrencies or leveraged contracts, where the principal can also be wiped out.

Therefore, TradingView believes that successful trading, like extreme sports, requires careful analysis, thorough preparation, and then taking a leap.

Image source: Reddit Reddit users at the time captured a screenshot of Alex Honnold with a TradingView endorsement ad.

Honnold’s Risk Management Philosophy: Rejecting a Dice Roll Mentality

In an interview with TradingView, Honnold delved into his definition of risk.

He stated that “risk” refers to uncertainty or unknown outcomes, which feels like “rolling dice to see luck,” and this is precisely the state he strives to avoid during climbing.

He reduces climbing risk through repeated practice until he has high confidence in a specific route before taking action. Simply put, it’s about practicing continuously until climbing feels relaxed and effortless, thereby reducing the risk.

Honnold said, “If something makes me feel uncomfortable just thinking about it, then it’s basically a high risk,” but he also mentioned that many high-risk situations can be managed through preparation or training. He adopts a rational breakdown strategy, identifying the most dangerous sections for targeted training, breaking down big goals into manageable parts.

TradingView also used a chart of GameStop’s trend in the first half of 2021 in its press release, depicting peaks and steepness as mountain peaks to metaphorically illustrate the ups and downs of the investment process.

Image source: TradingView

This approach of eliminating uncertainty through meticulous preparation aligns well with the behavior patterns of mature investors:

“Profiting in the market is not about gambling, but relies on thorough research and risk control beforehand, ensuring that one remains calm and in control amid volatility.”

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