2026 Grammy Awards: Host makes a "potato" joke about Polymarket, why it became the best marketing

The Grammy Stage Joke Makes Polymarket Go Viral, Expanding Prediction Market Influence from Politics to Entertainment and Sports, While Sparking Regulatory and Legitimacy Controversies.

At the recent 2026 Grammy Awards, host Trevor Noah’s joke on stage about the word “potato” pushed the prediction market Polymarket into the spotlight and sparked discussions about market manipulation and insider trading. However, behind this paid promotion or impromptu humor, it reflects the rapid expansion of prediction market influence from the crypto space into entertainment and sports stages.

The “potato” joke on the Grammy stage, Polymarket becomes the focus

During the 2026 Grammy Awards, Trevor Noah joked during the hosting segment that if someone bet on Polymarket that he would say “potato,” they would make a fortune:

Welcome back to the Grammys. If you bet on Polymarket that I will say “potato,” you’re going to cash in. Congratulations @noah_22, whoever that is.

The clip quickly circulated on social platform X, with Polymarket’s official account sharing the video and captioning “What is happening?”, amplifying the discussion and also sparking criticism of insider trading.

In fact, in the event of “what will be mentioned at the Grammy Awards,” there was no “potato” betting option on Polymarket, and no user named “noah-22” was found among participants. Clearly, this was another effective marketing stunt by Polymarket.

Image Source: Polymarket

Looking at Prediction Markets: From Politics to Entertainment and Sports

The rise of prediction markets can be traced back to the 2024 U.S. presidential election, where platforms like Polymarket used “event contracts” similar to binary options, allowing users to bet on elections, policies, and public events, quickly gaining attention.

In recent years, the scope of prediction platforms has expanded into sports and entertainment, covering events like the NFL Most Valuable Player and the Golden Globe winners, even becoming partners with media and financial platforms such as CNN and Google Finance.

Rapid Growth Under Gray Regulations, Coexistence of Cooperation and Bans

The expansion of prediction markets has also raised questions about their legality. For example, despite the Super Bowl happening in California, where sports betting is prohibited, and the NFL officially stating that ads for prediction markets are banned during broadcasts, trading volume on Super Bowl winner markets on Polymarket and Kalshi still reached nearly $1 billion.

Meanwhile, NFL’s two official betting partners, FanDuel and DraftKings, announced they will run ads during Super Bowl Sunday.

Beyond league statements, regulators in various U.S. states have begun taking action. Nevada recently blocked Polymarket from offering contracts locally; Kalshi faces multiple federal lawsuits accused of violating state gambling laws.

From the joke on the Grammy stage to legal disputes across U.S. states, prediction markets have successfully entered mainstream consciousness. However, their long-term existence depends on clear regulatory positioning. As trading volume and social influence continue to grow, prediction markets stand at the crossroads of growth and regulation.

• This article is reprinted with permission from: 《Chain News》
• Original title: “Bet on potato and get rich” Grammy host’s Polymarket joke becomes top marketing stunt
• Original author: Crumax