Tether has made a strategic investment in Whop, a fast-growing online marketplace, to integrate stablecoin payments through its Wallet Development Kit. The move aims to expand digital dollar usage across millions of creators worldwide.
Tether is deepening its push into real-world commerce with a strategic investment in Whop, one of the fastest-growing digital marketplaces globally.
The partnership will see Whop integrate Tether’s Wallet Development Kit (WDK), enabling users to transact with USDT and USAT directly on the platform. The goal is simple: faster, lower-cost global payments for creators and entrepreneurs operating across borders.
Whop currently serves more than 18.4 million users, with participants collectively earning about $3 billion per year. Gross transaction volume is rising roughly 25% month over month, underscoring demand for frictionless digital settlement. With stablecoin rails embedded into the platform, payments can move on-chain without relying solely on traditional banking systems.
Tether’s WDK will allow Whop users to retain control of their funds through self-custodial wallets while unlocking features such as lending and borrowing via defi tools. The integration effectively turns Whop into a native digital wallet ecosystem, rather than just a marketplace.
For Tether, the investment reflects a broader strategy of embedding stablecoins directly into platforms where economic activity already exists. The company’s ecosystem spans more than 530 million users globally and over $180 billion in issued digital dollars, giving Whop access to deep liquidity and global reach.
The funding round will also fuel Whop’s expansion across Latin America, Europe, and the Asia-Pacific regions, where cross-border payment costs remain high, and stablecoins can offer meaningful efficiency gains.
“ Stablecoins and wallets become most powerful when they are embedded directly into people’s lives, supporting their businesses, activities, families, and individual stories,” remarked Paolo Ardoino, CEO of Tether.
“With Tether’s investment, we’re accelerating our vision to build the world’s largest internet market – where anyone in the world can create, connect, and get paid instantly,” said Steven Schwartz, CEO & Co-Founder of Whop.
The larger takeaway is strategic: stablecoins are moving beyond exchanges and trading desks into creator economies and online marketplaces. If platforms like Whop succeed in normalizing on-chain dollar settlement, digital wallets could become the default infrastructure for internet-native businesses.
Whop supports over 18.4 million users, with creators earning approximately $3 billion annually.
Users will have the option to transact using USD₮ and USA₮ for faster on-chain settlement.
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