Key words of 4E in the annual report: Empowerment, Evolution, Innovation.

Author: Climber, Golden Finance

The end of 2024 is approaching, and Bitcoin is approaching the key level of nearly $110,000. The U.S. intends to establish a strategic Bitcoin reserve, continuous inflow of Bitcoin spot ETF, MicroStrategy leading the way to increase BTC holdings, all indicating that the crypto industry is about to usher in a new era.

As a new force in centralized trading platforms, 2024 is a year of foundation, growth, and expansion to the world for 4E. In this year, 4E quickly emerged with outstanding achievements with its rich product line and excellent market performance, providing high-quality services to millions of users and becoming a dark horse in the financial trading field.

1. The Cryptocurrency Industry in 2024: Transition from Bull to Bear, Regaining Faith

2024 is a significant year for the entire cryptocurrency industry, as the cryptocurrency market has experienced a roller coaster ride. The intense fluctuations along the way have even shaken the regularity of the Bitcoin halving cycle for many investors, but fortunately, there have been frequent positive developments in the second half of the year. The world once again reconsiders the magic of Bitcoin and also takes note of the rise of a new force in the cryptocurrency industry - 4E.

At the beginning of this year, due to the significant positive impact of the approval of Bitcoin spot ETF in the United States and the entry of traditional institutions, BTC has risen from around $40,000 to $73,777, reaching a new interim high since November 2021. At the same time, altcoins have also experienced a long-awaited general rise.

However, with the good news coming to an end, the cryptocurrency market began to decline. Following the fourth halving of Bitcoin in April, miners faced a dilemma of survival and had to choose to sell Bitcoin due to the halving of mining rewards. Over the next few months, the pressure caused by the German government and Mt.Gox shrouded the entire cryptocurrency market. This also led to a sustained decline in the entire cryptocurrency market in the middle of this year, with many altcoins even falling to the lows of last year.

In the sluggish market situation in the middle of the year, the continuous improvement of 4E’s diversified product line brings more choices to users. Firstly, the platform optimized the trading experience of bulk commodities, enabling users to benefit from the rising gold market. Subsequently, it launched financial products with a fixed USDT income of up to 5.5%, providing potential hedging options for users.

Just as investors are undergoing a test of faith, the entire crypto market also urgently needs a new engine. The market has rebounded from the bottom, and various positive events have continued in the second half of the year, pushing Bitcoin to new highs.

In July, the US Ethereum spot ETF was approved, which continues to attract funds despite not causing much market boost.

At the same time, the rise of the Memecoin track has injected vitality into the cryptocurrency market. With the wealth effect brought by Solana’s ecosystem meme coin launch platform Pump.fun, a large number of similar projects such as Moonshot, Sun.pump, Turbos.Fun, etc., have successively appeared, creating many popular meme sectors, such as zoo memes, political themed memes, AI memes, etc.

For the hot market of the Meme ecosystem, 4E has also kept up with the industry pulse and cooperated with project parties to increase the launch of new assets, attracting over 82,000 participants.

In September, the Federal Reserve announced a 50 basis point cut in the federal funds rate target range to between 4.75% and 5%. This is the first rate cut by the Federal Reserve since March 2020, and this positive news has directly led Bitcoin out of its slump. Since then, the Federal Reserve has started a new round of rate cuts.

The most significant event for the cryptocurrency industry this year is the U.S. presidential election. In order to win more votes, Trump attended a Bitcoin conference and made many favorable commitments to the cryptocurrency industry, which has also led many institutions to have optimistic expectations for the future of the cryptocurrency industry.

After Trump won the election, the cryptocurrency market entered a “crazy mode”, and BTC broke through the $100,000 mark all the way. The rise of Bitcoin has also revived altcoins, among which DeFi, AI, and Meme sectors have seen the most significant gains.

The cryptocurrency market in 2024 is full of various risks and opportunities. Regardless of the market’s ups and downs, the cryptocurrency industry continues to surpass itself and flourish. In this process, the global one-stop cryptocurrency trading platform 4E is also undergoing transformation and evolution. It adheres to the concept of serving users in every cycle of market changes, closely following the pulse of the industry. Through excellent products and services, it actively participates in this global feast with users.

2. 4E Accompanies and Helps to Open a New Chapter in the Cryptocurrency Market

The year 2024 is a year of vigorous development for the entire crypto industry, and it is also a year of 4E’s outstanding performance. In this year, 4E has deeply cultivated the industry with users as the core. From product innovation to brand communication, from market expansion to deepening partnerships, 4E has left a profound mark in the crypto market with steady steps and forward-looking strategies.

1**, deep cultivation of products: iterative evolution, improving service**

At the beginning of this year, 4E successively cooperated with two international payment giants, Mastercard and Visa, to launch the 4E Financial Card. Subsequently, the platform also launched the gift card function, aiming to benefit more user groups.

At the same time, in order to better enhance the actual financial product experience of users, 4E has fully launched wealth management business, including current, fixed-term, quantitative wealth management, on-chain coin earning, and other rich wealth management products, and has also introduced new businesses such as regular investment and pledge borrowing.

However, 4E did not stop there, but continued to optimize its products and strive for excellence in its series of trading tools. For example, it launched the copy trading function in response to user investment needs, which attracted a large number of traders to join. The launch of the demo account function has received positive feedback from new users.

In addition to cryptocurrency trading products, 4E has also optimized the trading experience of commodities, foreign exchange, stocks, and indices, allowing users to break free from the limitations of a single market and switch flexibly to global financial markets to explore more trading opportunities. This enables users to achieve high returns in this year’s gold and foreign exchange markets.

2**, Global Layout: Appearing at international events, summits, and sports events**

In 2024, the focus of 4E’s efforts is not just to enhance the platform’s own strength, but to target the global market, striving to promote the brand image of 4E worldwide. To achieve this, 4E actively prepares and participates in various international events, summits, and sports events with an open attitude, cultivating a good atmosphere in the 4E user community, and further enhancing the brand awareness of the 4E platform.

For example, between May and July this year, 4E first held a summit themed ‘FINE-TUNE YOUR FORTUNE’ in Vietnam, followed by an invitation-only event themed ‘Exploring the Future of Finance with 4E’ in Thailand.

The former attracted over 800 participants and received extensive coverage from 31 official and mainstream media outlets in Vietnam. Former Manchester United player and Argentine national team legend Bellon attended as a special guest. The latter attracted over 100 well-known KOLs and industry leaders from the Southeast Asian region.

At the industry’s top financial technology exhibition, WikiEXPO 2024 in Bangkok, 4E also actively participated and won awards with its leading innovative technology and excellent service system.

It is worth mentioning that 4E not only became the platinum sponsor of the TOKEN2049 conference held in Singapore in September this year, but also attracted attention and praise from the industry through the demonstration of its latest blockchain technology, financial products, and various on-site interactions at the booth.

As a global one-stop trading platform, 4E deeply understands that regional activities and a limited audience are not enough. The brand breadth of 4E requires the power of a team with world-class influence. Therefore, 4E chooses to cooperate with the Argentina national football team and officially becomes its global partner, continuously increasing its brand exposure in world-class sports events.

During the Copa America, 4E and the Argentine national team jointly released a TVC short video, with football superstars such as Martinez, De Paul, Di Maria, etc., endorsing 4E one after another.

On the Copa America stage, the 4E promotional advertisements not only appeared on the LED screens of the venue, but also were exposed on social media platforms, player press conferences, and indoor and outdoor promotional videos. And as the Argentine national team won the Copa America championship, the Miami celebration event once again helped to strengthen the 4E brand association, and successfully spread the 4E brand as a sponsor to a global audience.

After the Copa America, 4E continues to strive in the 2026 FIFA World Cup qualifiers held in September. For example, in the matches between Argentina and Chile, Paraguay, local media reporters interviewed 4E users, and there were also many fans in the stands wearing Argentina jerseys with the 4E logo. The LED screens on the sidelines also continuously displayed the 4E logo. After the match, many fans shared brand stories about 4E on social media platforms such as Facebook.

Obviously, the decision of 4E to join forces with the Argentina national team has been a great success. While opening a new chapter in global sports marketing, it has also further promoted the internationalization process of the 4E brand.

3. Increasing Global Market Influence

Over the past year, 4E has insisted on putting users at the center, always focusing on providing diversified financial products for global investors, and helping users seize every value-added opportunity in the ever-changing market. The continuous industry cultivation for a year has not only brought impressive platform data to 4E, but also created a good reputation with global influence.

1**, year-end closing, from excellence to excellence

Currently, the 4E platform offers spot and derivatives trading for more than 600 assets, covering over 20 countries and regions worldwide. With over 1.2 million registered users, especially this year, over 8,000 people have invited their friends to register on the 4E platform. More than 73% of registered users are both forex and cryptocurrency users.

In terms of platform data, the average daily trading volume of 4E has exceeded 1 billion US dollars this year, with a month-on-month growth of 39.2% in average customer activity, and the average transaction volume per person has exceeded 1 BTC. The derivative trading volume in February this year increased by 154% year-on-year. The platform has set up a risk protection fund of over 130 million US dollars.

The star business of 4E, copy trading, has also grown against the market trend, attracting a large number of traders to join. The cumulative number of copiers has exceeded 18,000, and users have accumulated over 2.6 million dollars in profits from copy trading.

2. Displaying international market competitiveness

In 2024, 4E not only continued to make outstanding achievements in technology and product innovation, but also greatly enhanced its global influence through organizing and participating in market activities and sports event marketing.

4E provided services in over 20 countries worldwide this year, ranking among the top 37 in the industry. The proportion of overseas markets in the user structure has increased to 55.9%. Especially in the Vietnamese and Thai regions, the platform’s user growth rate exceeded 41% respectively.

At one point, the 4E APP ranked first on the download list of the Vietnamese App Store, closely followed by the Thai region, with the local user base surpassing 150,000.

The financial card business launched by 4E this year has covered more than 180 countries worldwide, supporting 50 million merchants. In addition, more than 51% of platform users actively participated in the series of social media activities and trading competitions planned by the platform, and the platform has accumulated rewards of more than 20 million US dollars. The gift card coupon service launched on the platform has also given out a total of 4.63 million US dollars in coupons this year.

In the foreign exchange market, 4E provides a wide range of currency pairs to choose from and flexible leverage strategies, making it the preferred platform for forex traders, which also enabled 4E to outperform its competitors at the WIKI FINANCE EXPO BANGKOK 2024 Bangkok International Exhibition and win the “Best Forex Trading Platform” award.

In addition, with the opportunity of the Copa America, 4E has achieved great success in the South American market. 4E, in collaboration with AFA, launched a series of online and offline activities, with tens of thousands of users participating in the competition. The platform has given away a total of 50 signed jerseys, 30 match tickets, and exclusive Copa America prizes for 10 lucky users to enjoy a fan dinner with AFA.

Conclusion

The cryptocurrency market has been full of ups and downs in 2024, from the phase of new highs at the beginning of the year to the decline of the cryptocurrency market and then back to the peak. During this period, there have been major events such as the fourth halving of Bitcoin, the German government, the sale in Mentougou, the U.S. election, but fortunately, the value of the blockchain industry and Bitcoin has been increasingly recognized and accepted by more and more people.

No matter how the cryptocurrency market fluctuates, 4E has always taken steady steps. Not only has it achieved a leap in user scale and trading volume, but it has also taken solid steps in global layout and business diversification. I believe that in the upcoming new year, 4E will once again witness a brilliant and dazzling future of the cryptocurrency market with millions of users.