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Apple Unveils AI Strategy at WWDC as Morgan Stanley Lifts Price Target to $440

AI Industry News Stocks

2026-06-08 14:43:17

Apple's Worldwide Developers Conference kicked off on June 8, with market focus centered on the company's long-awaited artificial intelligence initiatives and a major upgrade to Siri. According to analysts at Morgan Stanley, if Apple demonstrates a comprehensive AI platform and ecosystem, it could accelerate iPhone upgrade cycles; the firm raised its price target to $440, implying gains of over 40% from last Friday's close. Apple shares rose 2.6% on Monday as the broader market rebounded from recent tech selloffs, with the stock up 15% year-to-date despite concerns about the company trailing competitors like Microsoft, Google, and OpenAI in AI development.

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