
Chinese New Year historically triggers predictable Bitcoin patterns: 20% pre-holiday selloffs followed by 33% recoveries. According to 10x Research, buying BTC three days before and selling 10 days after generated 11% average ROI historically. China’s 59.1 million crypto holders liquidate positions to fund celebrations, creating liquidity void that algos exploit.
The 2026 Chinese New Year—also called Lunar New Year and Spring Festival—celebrates the start of new year on traditional lunisolar Chinese calendar. Set to take place between February 17 and March 3, 2026, it is also the longest public holiday in the Asian nation, granting workers eight days off (from February 15 to February 23).
Despite the government’s ban, China currently has the second-largest population of cryptocurrency holders, with an estimated 59.1 million people, or 4% of the nation’s citizens, owning digital assets in 2023. Since these people prepare for family gatherings, gift-giving, and celebrations for Chinese New Year, they often sell some of their crypto to cover expenses prior to the holiday.
This massive liquidation creates predictable market dynamics. Consequently, Bitcoin prices tend to fall in the few weeks leading to Chinese New Year. However, as the market returns to normal trading activity, recovery occurs following celebrations, often resulting in double-digit returns for investors. According to 10x Research data, if you bought BTC three days before and sold it 10 days after Chinese New Year, you could expect average return on investment (ROI) of 11% based on historical data recorded between 2015 and 2023.
Moreover, at this time of year, many Chinese cryptocurrency investors and traders take break from the market to spend time with loved ones. This often leads to reduced trading volumes and lower price volatility until end of celebrations. The combination of pre-holiday selling pressure and mid-holiday trading pause creates distinct market environment that sophisticated traders exploit systematically.
Pre-Holiday Selloff (2-3 weeks before): 10-20% average drawdowns as Asian holders liquidate for expenses
Mid-Holiday Lull (8-day holiday period): Reduced volumes, lower volatility, thin order books
Post-Holiday Recovery (1-2 weeks after): 15-35% rallies as liquidity returns and buyers re-enter
Understanding these phases allows traders to position strategically rather than reacting emotionally to seemingly random price movements. The pattern repeats with remarkable consistency because underlying drivers—cultural obligations requiring fiat currency, concentrated holiday timing, and OTC desk settlement schedules—remain unchanged year after year.
To assess potential impacts of Chinese New Year on Bitcoin, let’s examine what happened during 2024’s holiday that took place between February 9 and 17.
Bitcoin started 2024 at price of $42,261, which briefly increased to $48,494 by January 11 before taking downturn and falling to as low as $38,678 by January 23—potentially as consequence of pre-Chinese New Year selloff. This represented approximately 20% decline from the January peak, perfectly matching historical average drawdown patterns.
After surge to $42,690 by February 6 (three days before event), BTC’s value rose significantly to $56,650 by February 27 (10 days after celebration). This recovery represented 33% gain from the three-days-before entry point, demonstrating the effectiveness of the 10x Research trading strategy.
Pre-Holiday Crash: 20% decline from January 11 ($48,494) to January 23 ($38,678)
Recovery Rally: 33% surge from February 6 ($42,690) to February 27 ($56,650)
Overall Growth: 17% gain from January 11 to February 27 despite mid-period volatility
Volume Collapse: Noticeable drop in trading activity between February 9 and February 13
The 2024 pattern validates historical trends documented since 2015. Each year shows similar characteristics: pre-holiday drawdown of 10-25%, mid-holiday volume collapse, and post-holiday recovery of 15-40%. The consistency of this pattern suggests structural factors rather than coincidental timing.
Trading volume data is particularly revealing. During the eight-day holiday period, Bitcoin’s daily trading volume dropped by approximately 30-40% compared to normal levels. This volume collapse creates thin order books where relatively small buy or sell orders can move prices dramatically, explaining the heightened volatility often observed during Chinese New Year periods.
The mechanics behind pre-Chinese New Year selling pressure are straightforward but powerful. Chinese crypto holders face multiple financial obligations converging simultaneously: traditional red envelope gifts (hongbao) requiring cash distributed to children, relatives, and employees; travel expenses to hometowns for family gatherings across China’s vast geography; food and entertainment costs for extended celebrations lasting multiple days; and business bonus payments for employees before holiday closure.
These expenses create concentrated demand for fiat currency within narrow timeframe. Since Chinese capital controls restrict traditional banking channels for large conversions, crypto serves as liquidity source that can be quickly converted to cash through OTC desks or P2P platforms. The urgency of these needs creates inelastic selling pressure—holders must liquidate regardless of current prices.
OTC desk dynamics amplify this effect. Asian OTC desks that facilitate large crypto-to-fiat conversions typically settle accounts before Chinese New Year to minimize holiday operational risk. This concentrated settlement creates selling pressure beyond individual retail liquidations, as professional market makers also reduce inventory before the holiday pause.
Mining operations contribute additional selling pressure. Chinese mining farms, despite official bans, continue operating in various forms and typically liquidate holdings to pay year-end bonuses and operational expenses before Chinese New Year. This institutional-scale selling combines with retail liquidations to create the 10-20% drawdowns historically observed.
The cultural significance cannot be understated. Chinese New Year is the most important holiday in Chinese culture, comparable to combining Christmas, New Year’s, and Thanksgiving into single multi-week celebration. The social pressure to participate fully—including providing generous gifts and hosting elaborate gatherings—creates non-negotiable financial obligations that override investment considerations.
Why does Bitcoin consistently recover after Chinese New Year? The answer lies in pent-up demand release and liquidity return. During the eight-day holiday, potential buyers remain sidelined, unable to execute purchases through paused OTC desks and reduced exchange operations. This creates backlog of buying interest that floods markets once trading resumes.
Additionally, Chinese New Year traditionally involves receiving cash gifts (hongbao). Some portion of these gifts, particularly among younger generations, flows into crypto investments as recipients deploy holiday windfalls. This creates buying pressure coinciding with Asian market reopening, particularly noticeable among younger demographics who received substantial cash gifts and view crypto as preferred investment vehicle.
The mid-holiday volume collapse also plays role. With thinner order books, the initial wave of post-holiday buying creates outsized price impact, triggering technical breakouts that attract momentum traders and algorithmic buying strategies. This amplification effect explains why post-Chinese New Year recoveries often exceed pre-holiday drawdowns in magnitude.
Institutional capital also returns after the holiday. OTC desks resume full operations with refreshed inventory and renewed client engagement. Miners complete their bonus distributions and return to accumulation mode rather than liquidation mode. Professional traders re-establish positions after the break, often with renewed conviction after having time away from markets. This multi-source liquidity return creates buying pressure that typically drives 15-35% rallies in the two weeks following Chinese New Year.
The 2026 Chinese New Year runs February 17 to March 3, meaning the pre-holiday selloff period likely begins around early February. Based on historical patterns, expect potential drawdown beginning around February 3-5, with maximum selling pressure around February 10-15. The recovery phase should begin around February 24-28 as Asian liquidity returns.
However, 2026 introduces new variables that could modify traditional patterns. Institutional adoption has accelerated dramatically, with spot Bitcoin ETFs in US and Europe providing new capital sources independent of Asian liquidity. These institutional flows may dampen pre-Chinese New Year selloffs compared to historical averages, as Western buying can offset Asian selling pressure.
Additionally, Chinese government’s continued crypto restrictions may have reduced concentration of Chinese capital in crypto markets compared to earlier years. If Chinese participation has decreased significantly, the Chinese New Year effect may weaken proportionally. However, given that China still accounts for estimated 59.1 million crypto holders despite restrictions, the effect likely remains material even if somewhat diminished.
Reduce long exposure or establish short positions around February 3-5, targeting 10-15% drawdown. Set stop-losses above recent highs to limit losses if pattern breaks. Take profits on shorts around February 10-15 as maximum selling pressure typically exhausts by then.
Avoid trading during peak holiday period unless experienced in low-liquidity environments. Thin order books create excessive slippage and unpredictable execution. If trading, use smaller position sizes and wider stops to account for increased volatility.
Establish long positions around February 24-28 targeting 15-25% recoveries. Focus on Bitcoin initially, then rotate to high-beta altcoins that typically outperform during recovery phases. Set take-profit orders around March 10-15 as recovery momentum typically exhausts within 2-3 weeks.
The key is viewing Chinese New Year as structural opportunity rather than random volatility. Traders who systematically position around this annual pattern have historically captured consistent profits by buying fear and selling greed at predictable intervals. Historical data provides statistical edge, though proper risk management remains essential as patterns can break when macro conditions override seasonal dynamics.
Bitcoin typically drops 10-20% in the 2-3 weeks before Chinese New Year (expect drawdown February 3-15), experiences low volume during the holiday (February 15-23), then rallies 15-35% in the 1-2 weeks after (recovery expected February 24-March 10).
China’s 59.1 million crypto holders sell digital assets to fund holiday expenses including red envelope gifts, travel, and celebrations. OTC desks also settle accounts before closures, creating concentrated selling pressure.
Buy BTC three days before Chinese New Year (February 14, 2026) and sell 10 days after (February 27, 2026). This strategy generated average 11% ROI between 2015-2023 according to 10x Research.
Historically yes, with average recoveries of 15-35% in the 1-2 weeks following celebrations. However, 2026 may differ due to increased institutional participation providing support during Asian liquidity withdrawal.
Historical optimal entry is three days before Chinese New Year, which would be February 14, 2026. However, monitor actual price action and volume as institutional flows may alter traditional timing.
The complete cycle spans 4-5 weeks: 2-3 weeks pre-holiday selling, 1 week mid-holiday low volume, and 1-2 weeks post-holiday recovery. Markets typically normalize by mid-March.
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