Profound raises $96 million in new funding to achieve a $1 billion company valuation
Providing artificial intelligence (AI) discovery monitoring platform Profound recently raised $96 million (approximately 1.3824 trillion KRW) in a new funding round, valuing the company at $10 billion (about 14.4 trillion KRW). The funding aims to expand Profound’s AI visibility monitoring and automation platform and further support enterprise applications.
Founded in 2024, Profound offers software that manages and monitors AI-generated responses and autonomous agent outputs. Its core platform function is to track how users access products, services, and corporate information within AI systems, supporting further analysis and workflow development.
Profound’s platform specializes in querying multiple AI response engines to capture structured outputs for analysis. By standardizing and storing this data in a data layer, it enables measurement of visibility, mention frequency, and contextual frameworks. Based on analysis results, the system can connect to marketing activities such as content updates and information adjustments, and integrate with automation tools.
Key features of Profound include AI visibility tracking, sentiment analysis, competitive analysis, and reporting dashboards. It automates various marketing actions through workflows within user interfaces. The newly launched Profound agent is expected to shorten the time from marketing concept to execution, potentially increasing modern marketers’ work efficiency tenfold.
This Series C funding round was led by Lightspeed Venture Partners, with existing investors Sequoia Capital, KPCB, and other institutions participating. To date, Profound has raised a total of $155 million (about 2.232 trillion KRW).
Sachin Patel of Lightspeed Venture Partners commented, “Profound agents are ushering in a new era of marketing,” emphasizing that their products will help define the future of marketing. Profound’s clients include Target, Figma, Walmart, and other well-known companies, with over 10% of Fortune 500 companies using their services.