The financial industry is all about paid knowledge content.Author: Shen Hui, Yuan Chuan Investment Commentary
Hong Hao's Knowledge Planet officially announces a price increase, now priced at 1499 yuan/year, equivalent to a bottle of Maotai.
The price was 899 yuan the year before the increase. With 14,000 people recharging, in just two months, Hong Hao's GMV on Knowledge Planet reached 12.586 million yuan.
Coincidentally, Hong Hao's friend Li Bei also started paid knowledge services. With 200 spots, a course valued at 12,888 yuan sold out in two days. In other words, in just two days, Li Bei's course sales revenue reached 2.57 million yuan.
It is well known that media is a notoriously bad business. It’s easy to conclude this from the consistently poor performance of the media sector among the 31 first-level industries in Shenwan. However, in this sunset industry, private domain and course sales are considered anomalies, attracting countless financial professionals to compete fiercely.
Jin Yi, the former chief of fixed income at Guohai Securities, gained 1.6 million followers in three months on Douyin with his account “Bainian Talks Politics and Economics,” and charges a monthly fee of 4,283 yuan for 1V1 consulting services.
PANews·01-13 13:42