JPMorgan Turns Bullish Against the Trend! Bitcoin Bottom at 77,000, Betting on Hash Rate Rebound and Institutional Capital Flows

JPMorgan estimates the cost of Bitcoin production has fallen to $77,000, due to recent declines in network hash rate and mining difficulty. The analyst team states that the decrease in mining difficulty alleviates pressure on remaining miners, but the rebound in hash rate indicates that difficulty and costs may rise again during the next adjustment. JPMorgan remains optimistic about the crypto market in 2026, expecting institutional capital inflows to rebound, and the passage of the CLARITY Act will further promote this trend.

$77,000 Production Cost Support: Miner Capitulation Nears End

JPMorgan’s estimated Bitcoin production cost (historically considered the “soft price floor” or support level) has dropped from $90,000 at the start of the year to $77,000, reflecting recent declines in network hash rate and mining difficulty. However, a rebound is expected. “The decline in mining difficulty has eased the pressure on remaining miners, allowing more efficient miners to capture market share lost by higher-cost miners forced offline, preventing Bitcoin production costs from falling further. In fact, we’ve already seen hash rate rebound, which suggests that during the next network difficulty adjustment, mining difficulty and production costs could rise,” said the analyst team led by JPMorgan Managing Director Nikolaos Panigirtzoglou in a report on Wednesday.

Bitcoin’s production cost is an important bottom indicator because it represents the minimum price level at which miners can sustain operations. When Bitcoin’s price falls below production costs, miners incur losses on each Bitcoin mined, risking bankruptcy if sustained. Rational miners will shut down when prices approach or fall below costs, and this large-scale shutdown reduces overall network hash rate and difficulty, lowering costs for remaining miners until a new equilibrium is reached.

JPMorgan’s downward revision of production costs from $90,000 to $77,000 reflects the recent wave of miner capitulation. The analysts note that the recent decline in Bitcoin’s hash rate has triggered the largest difficulty drop since China’s mining ban in 2021, with mining difficulty decreasing by about 15% so far this year. Difficulty adjusts approximately every two weeks to keep average block time around 10 minutes, meaning hash rate declines automatically lead to difficulty reductions.

The main reasons for the recent hash rate decline are twofold. First, Bitcoin’s price has fallen, making high-cost miners unprofitable—especially those using outdated equipment or facing high energy costs—prompting them to shut down. Second, severe winter storms in the US, particularly in Texas, caused large mining operations to halt as grid operators limited power to conserve electricity.

Dual Causes of Bitcoin Production Cost Decline

Price Crash Eliminates High-Cost Miners: From $126,000 down to $60,000, old equipment and high-energy-cost farms forced offline

Texas Winter Storms Limit Power: Emergency grid conditions forced shutdowns, causing a sharp short-term hash rate drop

Analysts say that historically, large drops in mining difficulty often signal “capitulation,” usually associated with high-cost miners being forced to sell Bitcoin to cover operational costs. For example, China’s 2021 ban on Bitcoin mining forced miners to shut down and relocate infrastructure, leading to about a 45% difficulty decrease from May to July 2021. The analysts write: “Bitcoin mining difficulty eventually normalized by the end of that year. Currently, some high-cost miners are selling Bitcoin to sustain operations, cover expenses, pay debts, or transition to AI mining. Miner sell-offs have added pressure on Bitcoin’s price since the start of the year, but we believe the exit of high-cost miners has stabilized.”

Lower difficulty also provides relief to remaining miners. “With fewer competitors, each unit of hash power has a higher chance of earning block rewards, improving profitability for more efficient miners and allowing them to gain market share from those forced offline,” the analysts say. “In fact, we’ve already seen hash rate rebound, which suggests that during the next difficulty adjustment, mining difficulty could increase again.”

This hash rate rebound is a positive signal, indicating market self-repair. As high-cost miners exit and remaining miners improve profitability, they will restart idle equipment or expand capacity with new hardware. This positive cycle could push hash rate and difficulty back up, with production costs potentially rising from the current $77,000 to $80,000 or even $85,000. This provides a dynamic support level for Bitcoin’s price.

Institutional Capital-Driven Outlook for 2026

Overall, JPMorgan analysts remain optimistic about the crypto market this year. “We are bullish on the 2026 crypto market, expecting further growth in digital asset flows, primarily driven by institutional investors rather than retail investors or digital asset management firms,” said the analyst team led by Panigirtzoglou in a Monday report titled “Alternative Investment Outlook and Strategies.” “We forecast a rebound in institutional inflows by 2026, and the passage of more crypto regulation such as the Clarity Act in the US could accelerate this trend.”

This “institutional-driven” narrative is central to JPMorgan’s crypto outlook. The analysts believe that the 2024–2025 bull market will be mainly fueled by spot Bitcoin ETFs, with institutions buying heavily through compliant channels. Although there may be short-term redemptions early in 2026, these are tactical adjustments rather than strategic withdrawals. Once the CLARITY Act passes and regulatory clarity improves, institutional capital will flow back in, driving a new wave of gains.

The significance of the CLARITY Act lies in providing a clear legal framework for the crypto industry. When banks, pension funds, sovereign wealth funds, and other conservative institutions know how to comply with regulations, they will be more willing to allocate large-scale capital. Currently, these institutions either avoid crypto altogether or allocate only minimal amounts. With clear regulation, allocations could increase from 0–1% to 3–5%, translating into hundreds of billions of dollars in inflows.

The analysts also reaffirm their long-term Bitcoin target of $266,000, based on volatility-adjusted comparisons with gold: “Once negative sentiment reverses and Bitcoin is again viewed as a safe-haven asset comparable to gold, it could serve as a potential hedge against catastrophic events.” A $266,000 target implies roughly a 300% increase from the current around $66,000, based on the assumption that Bitcoin will eventually attain a similar safe-haven status as gold.

However, achieving this target requires a fundamental shift in market perception. Currently, Bitcoin’s performance resembles high-beta tech stocks rather than a hedge asset, as it tends to fall with stocks during market panic rather than rising like gold. Only when Bitcoin demonstrates true safe-haven qualities will institutions incorporate it into their hedging portfolios, pushing prices toward $266,000.

According to The Block’s BTC price page, Bitcoin is currently trading around $65,660, down over 1% in the past 24 hours. The current price has fallen below the $77,000 production cost support, a breach that historically does not last long, as it indicates miners are losing money and selling pressure will ease with shutdowns, allowing the price to gradually recover above the cost line.