Zora, a social crypto platform connected to the Ethereum layer-2 ecosystem and the Base network, has just announced a new product launched on Solana.
The product is called “attention markets,” allowing users to speculate on trending topics, trends, and memes that are attracting attention on social media. SocialFi traders can open long or short positions based on the virality of each topic.
According to Zora, users can create markets for any trending topic, idea, or moment, add relevant links directly into the market, and build positions across multiple pairs. The system displays real-time PNL and allows users to withdraw positions at any time.
The introductory video shows users betting on the “longevity” trend with tokens such as $redlight, $coldplunge, $shrooms, and $peptides. The interface also displays some markets that have surged daily, though trading liquidity remains low.
Zora is previously known for experiments combining crypto and creator economy, including early NFT marketplaces and “creator coins” models on Base, enabling speculation on individual posts and profiles.
In addition to Zora, other startups are also developing attention markets, including Noise — a project on Base — which recently raised $7.1 million in seed funding led by Paradigm.
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